Plain conversations with certified dealers, inspectors and homeowners about keeping the roof you have. What to check, what it costs, and when replacement really is the right call.
Mike Feazel sits down with his friend of more than 20 years, Adam Quenneville, owner of Adam Quenneville Roofing, Siding & Windows in South Hadley, Massachusetts, and the second contractor ever to become a Roof Maxx dealer. They talk about how roofing has changed over 40 years, what Adam first thought of roof maintenance, how he decides what a roof actually needs, and what both of them would tell a young contractor starting out today.
Mike Feazel says Google’s push into AI Overviews drove his average lead cost from about $350 to well over $600. According to the episode description, it tripled in some markets, and Roof Maxx shut off national marketing for the first time in three years. Mike calls the last 12 months the biggest change he has seen in 40 years of home services.
Mike Feazel says the way to build a scalable trades team is to always be recruiting and to treat training as essential. He explains that rejuvenation is simpler work than roof replacement, so dealers can hire from a wider talent pool. He also shares how Roof Maxx University grew from FaceTime calls into a formal training platform.
Mike Feazel explains that Roof Maxx is a plant-based bio-oil sprayed onto asphalt shingles to restore their flexibility. He says shingles fail faster today because they contain less asphalt, which means less oil. According to Mike, each treatment is good for five years and can be repeated. He also describes the warranty, the environmental benefit and how homeowners request a quote.
For roofers and dealers
The Business Side of Roof Maintenance
Episodes with certified dealers and contractors on adding rejuvenation and maintenance to an existing business.
