Earlier today, Mike Feazel told me something I wasn’t sure I believed.

Now, looking at these two stacks… it’s kind of staggering.

Mike Rowe

At the end of his day with Roof Maxx

NOBODY KNOWS AMERICA'S JOBS LIKE MIKE ROWE

We wanted to show Mike how Roof Maxx benefits homeowners

And what Mike learned after working with us for the day even surprised him!

Television host and trades advocate Mike Rowe joined Roof Maxx for a hands-on day in DeLand, Florida—expecting to learn about roof maintenance. What he found was a story of innovation, grit, and a product reshaping the roofing industry one shingle at a time.

It’s a great American story—opportunity meets ambition with a little frustration… And suddenly, here you are.

Mike Rowe

Guided by Roof Maxx CEO Mike Feazel and local dealer James Canata, Rowe explored why today’s shingles don’t last like they used to, and how Roof Maxx’s plant-based technology is giving homeowners a smarter, more sustainable way to protect their roofs—and their wallets.

What was Mike up to?

Knowing Mike is not afraid of a little on-the-job training, we put him straight work. These videos give you a behind the scenes look at our day!

Mike Meets Home Inspector James Gonte

Mike met a veteran home inspector—once a skeptic, now an advocate—to learn how Roof Maxx helps homeowners avoid premature roof replacements.

Roof Maxx’s Tune-Up & Prep Process

Climbing onto a 12-year-old Florida roof with dealer James Canata, Mike Rowe saw how the Roof Maxx tune-up process fixes small but critical issues before applying treatment.

Roof Maxxin’ the Roof: Applying the Solution to Shingles

Mike joined Roof Maxx in spraying Roof Maxx’s soy-based treatment and learned how it restores shingle flexibility, extends roof life by up to 15 years safely, quickly, and without mess.

Meeting the People Behind the Rooftops

Mike spoke directly with homeowners, investors, and inspectors who praised the product for its cost savings, sustainability, and practical results.

Old vs. New Shingles: The Stack That Says It All

Mike discovered how rejuvenation makes aging shingles outperform many new ones—solving a problem most homeowners don’t realize they have-

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If you can strengthen and lengthen the life of the roof and slow down that aging process— it's simple.