Mike and Todd the year they sold Feazel Roofing and moved on to roof preservation.
Our founders Mike and Todd in their early roofing days.

We've walked the walk as roofers.

Our founders, brothers Mike and Todd Feazel, started a roofing business in 1988 and spent the next 25 years building it into one of the largest and most successful in the United States. As you can imagine, they learned just about everything there is to know about roofs during that time. They also watched the industry grow and change, including the way asphalt shingles are manufactured.

Changes in oil refining started to reduce the amount of asphalt available, causing costs to skyrocket and shingle manufacturers to include less asphalt. That meant less of the natural oils that give shingles the flexibility to withstand the elements over time. Today, that means asphalt roofs don’t last as long as they used to. (Search the web for “class-action roofing lawsuits” to get a sense of how bad it’s gotten out there.)

“My brother and I could see the staggering number of roofs at risk across the country and wanted to do something about it. Now, through Roof Maxx, we're looking out for asphalt roofs, the people under them, their hard-earned money and the planet.”
Mike Feazel
CEO, Roof Maxx

Now we're proud to be roof preservers.

Mike and Todd sold their roofing company in 2013 to focus on roof sustainability. They researched new technologies that could extend the life of a roof and help prevent the need to prematurely replace it. In the process, they came across some incredible new advancements from the world’s largest private research and development company, Battelle Laboratories. It wasn’t long before Roof Maxx was born.

Keeping asphalt roofs alive and well.

As shingles age, they start to lose their natural oil and become dry and brittle in the process. That’s where Roof Maxx comes in. Our soy fusion technology soaks shingles in all-natural bio-oil that restores their flexibility. This allows asphalt roofs to withstand changing temperatures and extreme weather like a new roof would.
“Roof Maxx not only provides a green solution to a petroleum-based challenge of losing petroleum oils from a shingle, but also can be as low as 20% of the costs of replacing an old roof.”
Barry McGraw
Director of Product Development
and Commercialization, Ohio Soybean Council

Keeping shingles out of landfills as well.

Roof Maxx is food-grade and completely safe for people, pets, property and the environment. Just one treatment can keep asphalt shingles going strong for another five years. And with treatments every five years, Roof Maxx can add up to 15 years of life to a roof. We’re proud to be reducing the amount of construction waste in landfills and supporting a greener future with every roof we treat.


3.8 tons

of waste
from landfills

80 kg

of CO2 emissions

1420 kg

of CO2 emissions from shingle manufacturing

Source: Vasco-Correa/Shah "Technical, economic and environmental performance of soy methel ester emulsions applied to aging asphalt roofing." CFAES, Ohio State University.

More support for Roof Maxx:

Roof Maxx has been certified by the USDA as a plant-based product with 86% bio-based content.

World Bio Markets, a leading conference driving change in the global bio-economy, named Roof Maxx one of the 10 most dynamic and inspiring startups of 2019.


Our fully transferable warranty guarantees that asphalt shingles we treat with Roof Maxx will remain flexible for at least five years from the date of treatment.

We were a 2018 Bio-based Material of the Year award finalist for our collaboration with the Ohio Soybean Council in the creation of Roof Maxx.

Roof Maxx honored as a 2022 recipient of the Real Leaders Eco Innovation Award, which applies to companies with innovative environmental solutions for the greater good.

Five Year Transferable Warranty

With our five-year, transferable warranty, you’ll enjoy the peace of mind that your roof and entire home are protected.