Ultimate Guide to Starting a Roof Maxx Dealership

January 8, 2025
Title card with the title "The Ultimate Guide to Starting a Roof Maxx Dealership", the Roof Maxx logo and van on a transparent green overlay on the image of a large house in the background.

Summary

  • Becoming a Roof Maxx dealer offers a low-cost, high-profit opportunity in an eco-friendly, recession-resistant industry. You’ll sell a plant-based roofing solution that saves customers money while extending the life of their roofs.
  • As a dealer, you’ll be your own boss and operate in a protected territory. Territories are exclusive, with opportunities to secure multiple areas—and most dealerships are up and running within 30 to 60 days.
  • The initial investment starts at $65,000 for a single territory. Additional costs include a dedicated vehicle, marketing, and optional third-party financing. Discounts are available for veterans and first responders.
  • Roof Maxx provides comprehensive training and support. Programs like Roof Maxx University, proven sales systems, national meetings, and annual conferences equip dealerships with tools for success.
  • The green roofing market is growing rapidly, with a projected 15.6% compound annual growth rate through 2028. Roof Maxx’s eco-friendly, cost-effective solutions serve consumer demand for sustainable, affordable options—positioning dealers for long-term success.

Owning your own business is a dream for many—and becoming a Roof Maxx dealer can be the perfect opportunity. As a Roof Maxx dealership, you’ll sell an eco-friendly, cost-effective roofing solution that saves homeowners thousands of dollars while helping the environment.

Best of all, Roof Maxx is a low-cost, high-profit-margin business that can thrive in any economy—and we’ll show you how to start off strong in this guide so you can maximize your success.

Read on to learn about the benefits of owning a Roof Maxx dealership, the initial investment required, the training and support you’ll receive, and the market potential for this innovative product. Let’s dive in and see what makes Roof Maxx one of the best dealership opportunities available today.

Roof Maxx Dealership owner standing in front of home with asphalt shingle roof.

Benefits of Becoming a Roof Maxx Dealer

When you join the Roof Maxx family, you’re stepping into a proven system with unmatched potential. Here are the top benefits of becoming a Roof Maxx dealer:

Be Your Own Boss

Owning a Roof Maxx dealership means you’re in control. You’ll set your own schedule, make your own decisions, and build a business on your terms—with the support of America’s Most Trusted Roofer™ behind you.

Own a Business That Thrives in Any Economy

There’s never a bad time to treat your roof with Roof Maxx. Roof rejuvenation saves homeowners up to 80% of the cost of a full roof replacement, which means it becomes an even more attractive option when recessions are looming. People need their roofs to stay in good shape, no matter the economic climate.

Low-Cost, High-Profit-Margin Opportunity

Some money is required to start any business, but launching a Roof Maxx dealership requires a relatively small upfront investment compared to other dealerships. And with high profit margins and low operating costs, your potential for success is enormous—the average job takes less than two hours, while the average ticket is over $3000.

Secure Your Own Protected Territory

Roof Maxx offers dealers protected territories, ensuring you won’t compete with other Roof Maxx businesses in your area. Want to grow? You can secure multiple territories for even greater potential.

Sell an All-Natural Product That Saves Customers Thousands

Roof Maxx uses a plant-based formula to restore flexibility to asphalt shingles, extending the life of roofs by up to 15 years. It’s an easy-to-apply product that’s affordable for customers as well as environmentally friendly.

Get Up and Running in Just a Month or Two

With Roof Maxx’s streamlined onboarding process, you’ll be ready to start serving customers in as little as 30–60 days. Our comprehensive training (explained in more detail below) ensures you’ll hit the ground running.

Truck with Roof Maxx branded wrap in front of home as treatment is applied
Truck with Roof Maxx branded wrap in front of home as treatment is applied

What You’ll Need to Get Started

Starting a Roof Maxx dealership is a low-cost investment compared to many other dealerships—but it’s still important to understand the financial requirements upfront. Here’s what you’ll need:

Initial Investment

A single territory requires a minimum upfront investment of $65,000 for the first year. This includes the initial product inventory and basic startup costs. Critically, we require no monthly royalties or dealership fees—since you’ll technically be a dealer, not a franchise.

If you’re interested in securing multiple territories or operating in a large metropolitan area, the initial investment will be higher. We’ll walk you through exactly what’s needed when you reach out to us.

Additional Costs

  • You’ll need a dedicated vehicle—a truck, trailer, or van—to transport and promote the Roof Maxx product. This will involve vehicle wrapping, which we’ll walk you through during the onboarding process.
  • Marketing costs to build brand awareness in your territory. This could include digital advertising campaigns, local sponsorships, or community outreach events to introduce Roof Maxx to potential customers.

Discounts & Financing Options

Third-party financing is available to help with the initial investment. This can make it easier for qualified dealerships to get started.

We also offer a veteran and first responders discount to help make it easier for those who have served to start a business. Talk to us about the discounts or financing options you may be eligible for when you reach out to our team.

Required Skills for Dealership Owners

Roof Maxx dealers should have experience in sales, management, or business ownership. These skills will help you confidently educate customers about Roof Maxx and close sales effectively.

With Roof Maxx’s low operating costs and high margins, dealerships often see a strong return on investment. Many dealerships report significant profits within their first year of operation.

Training and support for Roof Maxx dealers during event
Training and support for Roof Maxx dealers during event

Our Comprehensive Training & Support

Roof Maxx is committed to the success of every dealer. Here’s what you can expect from our training and support programs:

Roof Maxx University

A comprehensive online training program that teaches you everything you need to know about the product, sales strategies, and business operations. This includes critical information on:

  • Business licensing
  • Insurance
  • Vehicle wrapping
  • Accounting software
  • Customer leads
  • Marketing support options
  • … and more

Proven Sales System & Training

You’ll learn a step-by-step sales process that has helped other dealers succeed. From lead generation to closing the sale, we’ve got you covered.

National Weekly Meetings

Stay connected with other dealers and the Roof Maxx leadership team through weekly virtual meetings. Share insights, ask questions, and learn from the community.

Roof Maxx National Conference

ttend a bi-annual event where dealers from across the country come together to network, share best practices, and celebrate successes. The conference is packed with workshops, keynote speakers, and opportunities to grow your business.

Roof Maxx dealers and employees standing together at a conference
Roof Maxx dealers and employees standing together at a conference

The Growing Potential of Roof Maxx

The demand for green roofing solutions is on the rise, and Roof Maxx is at the forefront of this growing market. According to the United States Roofing Market Overview (2024-2028) published by ReportLinker.com, the green roof market in the US is predicted to enjoy a compound annual growth rate (CAGR) of 15.6% over the next four years.

Here are some of the factors driving the demand for treatments like Roof Maxx:

  • Environmental Benefits: Homeowners and businesses are increasingly looking for sustainable solutions that reduce waste and carbon emissions. Roof Maxx fits this trend by helping to extend the life of existing roofs instead of replacing them.
  • Cost Savings for Customers: Roof Maxx treatments cost up to 80% less than roof replacement, making it an attractive option for budget-conscious homeowners. Learn more about replacing vs. restoring your roof.
  • Recession-Resistant: Every homeowner has a roof to take care of—and as roof replacements continue to get more expensive, treatments like Roof Maxx will only become more popular as alternatives.

With these factors driving demand, Roof Maxx dealers are well-positioned to capitalize on the eco-friendly roofing trend.

Testimonials from Successful Dealers

Don’t take our word for it—hear from other people who have launched their own successful businesses with Roof Maxx’s help:

Here’s a video from Nate Anderson, a Roof Maxx dealer in Western Colorado since 2019—who was able to hold a 38% profit margin in his first year of business:
And here’s a video from our CEO Mike Feazel, who explains the simplicity of the treatment process and how that results in higher profit margins for dealers:
Roof Maxx van outside of home with applicators working on roof
Roof Maxx van outside of home with applicators working on roof.

Take the Next Step Toward Dealership Ownership with Roof Maxx

Starting a Roof Maxx dealership is more than just an investment—it’s an opportunity to build a business that helps people, protects the environment, and generates significant returns. With a low-cost entry point, comprehensive training and support, and a growing market for eco-friendly roofing solutions, Roof Maxx offers a proven path to success.

Ready to learn more? Contact Roof Maxx today to speak with our team about becoming a dealer and starting your journey toward business ownership.

Frequently Asked Questions about Roof Maxx Dealerships

Do I need a certification to become a Roof Maxx dealer?

After around 30-60 days, you’ll take a certification test. Once you pass it, we’ll send you the product, and you can start selling and applying Roof Maxx!

What if I need help after I become a dealer?

Our team will be here to support you as soon as you become a Roof Maxx dealer. You can always reach out to us and we’ll do our best to give you the support you need. Contact our team to access updated training materials and resources that are available to all dealership owners.

Is this an employment opportunity?

No. Owning a Roof Maxx dealership means you are an independent business owner. Instead of being employed, you’ll operate your own dealership, giving you control over your time, operations, and income potential.

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Picture of Georgios Karakitsios
Georgios Karakitsios
"George Karakitsios owns the website and marketing technology behind Roof Maxx. He has spent more than 12 years building web experiences for homeowners and Roof Maxx customers"

Five Year Transferable Warranty

With our five-year, transferable warranty, you’ll enjoy the peace of mind that your roof and entire home are protected.