Roof rejuvenation owes much of its popularity and success to Mike Feazel, who grew Roof Maxx from a family business into a national brand in just a few short years. The company’s soy-based spray-on treatment for asphalt shingles was originally developed in partnership with the Ohio Soybean Council, and is scientifically proven to help make aged shingles flexible again. Today, hundreds of dealers in the US rely on Roof Maxx because it’s a cost-effective alternative to roof replacement.