Pioneering Roof Rejuvenation & Transforming an Industry

Roofer spraying a treatment onto asphalt shingles, with a blue overlay and text reading "Pioneering Roof Rejuvenation and Transforming an Industry."

Roof rejuvenation owes much of its popularity and success to Mike Feazel, who grew Roof Maxx from a family business into a national brand in just a few short years. The company’s soy-based spray-on treatment for asphalt shingles was originally developed in partnership with the Ohio Soybean Council, and is scientifically proven to help make aged shingles flexible again. Today, hundreds of dealers in the US rely on Roof Maxx because it’s a cost-effective alternative to roof replacement.

What Is Underlayment & Why Does It Matter for Your Roof?

Title image with Roof Maxx logo and title "What the Heck is Roofing Underlayment?" on black and green transparencies over an overhead image of a residential roof having work done

Your shingles don’t actually rest on the structure of your home—there’s another layer underneath, called the underlayment. Roof Maxx shows you how this component of your roofing system offers critical protection from water and helps prevent problems like leaks and mold growth.

Roof Lifespan Estimator (With & Without Roof Maxx)

Title image with Roof Maxx logo and title "Roof Lifespan Estimator" on blue and orange transparencies over an image of a worker spraying on Roof Maxx treatment.

The average asphalt shingle roof lasts around 30 years with regular inspections, timely repairs, and roof restoration solutions like Roof Maxx. If you’re already seeing symptoms like cracked, cupped, or missing shingles and granule loss, it’s time to consider replacement, repairs, or restoration.

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