{"id":13088,"date":"2025-06-12T10:06:21","date_gmt":"2025-06-12T14:06:21","guid":{"rendered":"https:\/\/roofmaxx.com\/learning-hub\/?p=13088"},"modified":"2026-03-27T09:51:07","modified_gmt":"2026-03-27T13:51:07","slug":"roof-rejuvenation-transforming-industry","status":"publish","type":"post","link":"https:\/\/roofmaxx.com\/learning-hub\/roof-rejuvenation-transforming-industry\/","title":{"rendered":"Pioneering Roof Rejuvenation &#038; Transforming an Industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13088\" class=\"elementor elementor-13088\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17f1576e post-lf-hero e-flex e-con-boxed e-con e-parent\" data-id=\"17f1576e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-577a42ca elementor-widget elementor-widget-heading\" data-id=\"577a42ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/roofmaxx.com\/learning-hub\/dealer-profiles\/\" rel=\"tag\">Dealer Profiles<\/a>, <a href=\"https:\/\/roofmaxx.com\/learning-hub\/roofing\/\" rel=\"tag\">Roofing<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cb2d32 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"56cb2d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pioneering Roof Rejuvenation &#038; Transforming an Industry<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38732290 e-con-full e-flex e-con e-child\" data-id=\"38732290\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17ef229 e-con-full e-flex e-con e-child\" data-id=\"17ef229\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5024c953 elementor-widget elementor-widget-heading\" data-id=\"5024c953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/roofmaxx.com\/learning-hub\/author\/giorgos\/\">By Georgios Karakitsios<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb964e5 elementor-widget elementor-widget-heading\" data-id=\"4fb964e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Updated on : March 27, 2026<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-735ef8cb elementor-widget elementor-widget-image\" data-id=\"735ef8cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/31-roof-maxx-Pioneering-roof-rejuvenation-transforming-industry.jpg\" class=\"attachment-full size-full wp-image-15236\" alt=\"Roofer spraying a treatment onto asphalt shingles, with a blue overlay and text reading &quot;Pioneering Roof Rejuvenation and Transforming an Industry.&quot;\" srcset=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/31-roof-maxx-Pioneering-roof-rejuvenation-transforming-industry.jpg 1200w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/31-roof-maxx-Pioneering-roof-rejuvenation-transforming-industry-300x169.jpg 300w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/31-roof-maxx-Pioneering-roof-rejuvenation-transforming-industry-1024x576.jpg 1024w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/31-roof-maxx-Pioneering-roof-rejuvenation-transforming-industry-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266f1dc elementor-absolute e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"266f1dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-33,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-266,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:41}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-46,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-183,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"87\" height=\"96\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/10\/roof-maxx-icon-light-bg.svg\" class=\"attachment-large size-large wp-image-13686\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29991d4f post-lf-summary e-con-full e-flex e-con e-parent\" data-id=\"29991d4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e2f525 e-con-full e-flex e-con e-child\" data-id=\"3e2f525\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd7b228 elementor-widget elementor-widget-heading\" data-id=\"6cd7b228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b2f37a elementor-widget elementor-widget-text-editor\" data-id=\"19b2f37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Roof Maxx pioneered the roof restoration industry by developing safe, all natural spray-on treatments that rejuvenate aging asphalt shingles by making them flexible again. The company was founded by Mike Feazel after he spent decades in traditional roofing. The product was developed in partnership with the Ohio Soybean Council and independently tested before going to market in 2016. Roof Maxx has since developed a nationwide network of dealers that save homeowners thousands on roof care with this cost-effective alternative to roof replacement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec24da0 elementor-widget elementor-widget-text-editor\" data-id=\"ec24da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table class=\"responsive-table\">\n<tbody>\n<tr>\n<td><b>Time to Read<\/b><\/td>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About 7\u20139 minutes<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><b>What You&#8217;ll Learn<\/b><\/td>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How Roof Maxx&#8217;s roof restoration product was developed<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The development and testing process behind Roof Maxx<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Roof Maxx&#8217;s contributions to the roofing industry<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How roof restoration helps customers save money<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Next Steps<\/b><\/td>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn more about the science of Roof Maxx<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get a free quote on roof restoration from a Roof Maxx dealer<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider becoming a Roof Maxx dealer<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e1c1b9b e-con-full post-lf-main e-flex e-con e-parent\" data-id=\"2e1c1b9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60d1763e e-con-full post-lf-main-text-inicial e-flex e-con e-child\" data-id=\"60d1763e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6bec74 elementor-widget elementor-widget-text-editor\" data-id=\"4c6bec74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019ve been in the roofing world for any length of time\u2014whether as a contractor, homeowner, or industry observer\u2014you\u2019ve probably heard about roof rejuvenation. It\u2019s quickly gaining traction as a cost-effective, eco-friendly way to extend the life of an existing roof without the hassle and expense of a full replacement. But before \u201croof rejuvenation\u201d became a buzzword, Roof Maxx was blazing the trail. In fact, the word roof rejuvenation was coined by Roof Maxx and it is now an entire industry.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we\u2019ll take a closer look at the history of Roof Maxx\u2014from its humble beginnings to its status as a national brand recognized for innovation\u2014and explore why Roof Maxx remains the earliest and biggest innovator in <\/span><a href=\"https:\/\/roofmaxx.com\/faqs\/how-roof-maxx-works\/\"><span style=\"font-weight: 400;\">roof rejuvenation solutions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbc640 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"1fbc640\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-1.jpg\" class=\"attachment-full size-full wp-image-13089\" alt=\"Early photo of Todd Feazel working with his roofing company\" srcset=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-1.jpg 1024w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-1-300x225.jpg 300w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-1-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Early photo of Todd Feazel working with his roofing company<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d4c5cf e-con-full post-lf-main-text-1 e-flex e-con e-child\" data-id=\"0d4c5cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-055bc45 elementor-widget elementor-widget-heading\" data-id=\"055bc45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Traditional Roofing to an Innovative Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca43a38 elementor-widget elementor-widget-heading\" data-id=\"ca43a38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Roofing Legacy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7641837 elementor-widget elementor-widget-text-editor\" data-id=\"7641837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The story of Roof Maxx begins with Mike Feazel, co-founder and longtime roofing professional. Decades ago, Mike borrowed his dad\u2019s ladder and started Feazel Roofing. Eventually, he and his brother Todd grew it into one of Ohio\u2019s largest residential roofing companies\u2014and it still carries the family name today.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As the company thrived, Mike and his team witnessed firsthand how homeowners struggled with the high costs and <\/span><a href=\"https:\/\/roofmaxxdealers.com\/wp-content\/uploads\/2025\/03\/Environmental-Benefits.pdf\"><span style=\"font-weight: 400;\">environmental impact of roof replacements<\/span><\/a><span style=\"font-weight: 400;\">. This made Mike aware of the potential market for more affordable solutions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-322f896c e-con-full post-lf-main-1-image e-flex e-con e-child\" data-id=\"322f896c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46cdeddc elementor-widget elementor-widget-image\" data-id=\"46cdeddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-2.jpg\" class=\"attachment-full size-full wp-image-13090\" alt=\"Mike Feazel in his office during the early days of what would become Roof Maxx\" srcset=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-2.jpg 1024w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-2-300x158.jpg 300w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-2-768x404.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mike Feazel in his office during the early days of what would become Roof Maxx<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21679080 e-con-full post-lf-main-text-1 e-flex e-con e-child\" data-id=\"21679080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86c6534 elementor-widget elementor-widget-heading\" data-id=\"86c6534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Turning Point<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-624f44fd elementor-widget elementor-widget-text-editor\" data-id=\"624f44fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">During the 2007\u20132008 economic downturn, more homeowners began asking, \u201cDo we have any alternative to replacing our roof?\u201d This question triggered a revelation for Mike: rather than tearing off functional shingles and sending them to landfills, what if he could restore and preserve the roof by returning lost oils to the shingles?<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Seeing an unaddressed market need, Mike sold Feazel Roofing in 2012. He began focusing on an entirely new concept: rejuvenating shingles and <\/span><a href=\"https:\/\/roofmaxx.com\/faqs\/could-roof-maxx-potentially-make-an-asphalt-roof-last-forever\/?utm_medium=link&amp;utm_source=roofmaxxLearningHub&amp;utm_content=RmLhubHeaderLink\"><span style=\"font-weight: 400;\">extending their lifespan.<\/span><\/a><span style=\"font-weight: 400;\"> This forward-thinking approach laid the foundation for what would become Roof Maxx.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd31875 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"fd31875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 87.16 96.25\"><path d=\"M57.11,53.38s-6.49-2.01-9.07-6.01c0,0,.99,2.3,2.51,3.7,1.51,1.4,5.22,3.39,5.22,3.39,0,0,1.15,10.62,8.54,21.08-2.14-3.86-6.49-12.73-7.2-22.15Z\" fill=\"#fff\"><\/path><path d=\"M48.04,13.91c-20.86,0-37.78,16.91-37.78,37.78h0,0c.5,0,1,0,1.49,0h.75c4.79-.03,9.11-.43,13.01-1.09v-2.02c0-11.15,9.08-20.23,20.23-20.23,4.17,0,8.21,1.32,11.58,3.66,2.91-4.75,6.84-8.82,11.48-11.88-5.96-3.93-13.09-6.22-20.76-6.22Z\" fill=\"#08b\"><\/path><polygon points=\"10.27 51.69 10.27 51.69 10.27 51.68 10.27 51.69\" fill=\"#262c48\"><\/polygon><path d=\"M56.69,28.01s-11.09-6.23-22.17.38c-11.09,6.6-12.04,16.54-12.04,16.54,0,0-3.76,4.8-12.16,6.75.49,0,.97.01,1.45.01h.75c4.79-.03,9.11-.43,13.01-1.09v-2.02c0-11.15,9.08-20.23,20.23-20.23,4.17,0,8.21,1.32,11.58,3.66,2.91-4.75,6.84-8.82,11.48-11.88,0,0-7.63,3-12.12,7.88Z\" fill=\"#003057\"><\/path><path d=\"M35.94,58.32l1.27-.85,1.27.85,21.91,14.61v-11.66c.81,0,2.41-.56,2.41-.56l-5.71-19.56.2-3.2c-2.81-3.78-7.31-6.22-12.38-6.22-8.52,0-15.42,6.91-15.42,15.42v6.2s0,3.71-.73,6.47c-.35,1.32-1.01,2.97-1.6,4.33l8.77-5.85Z\" fill=\"#003057\"><\/path><path d=\"M35.45,58.05l1.3-.86,1.3.86,22.32,14.88v-11.87c.83,0,2.46-.57,2.46-.57l-5.81-19.92,2.73-1.72c-2.86-3.85-9.97-7.88-15.14-7.88-8.68,0-15.71,7.03-15.71,15.71v6.32s0,3.78-.75,6.59c-.36,1.35-1.03,3.03-1.63,4.41l8.93-5.96Z\" fill=\"#08b\"><\/path><path d=\"M57.02,40.62h-2.94l.15-2.36c-2.43-2.79-5.88-4.36-9.62-4.36-7.05,0-12.79,5.74-12.79,12.79v6.32c0,.17-.02,4.2-.85,7.34-.07.27-.16.56-.25.86l4.73-3.16,1.3-.86,1.3.86,22.32,14.88v-11.87c.83,0,2.46-.57,2.46-.57l-5.8-19.87Z\" fill=\"#003057\"><\/path><path d=\"M60.41,72.93l3.91,2.61c-2.14-3.86-6.49-12.73-7.2-22.15,0,0-6.49-2.01-9.07-6.01,0,0,7.85,1.68,11.09,2.76,0,0,.14,6.98,1.22,9.04,0,0,.69.57,1.23.93.54.36,1.23.61,1.23.61-.03-.22-.57-2.35-.86-5.2-.17-1.62-.15-3.48-.17-5.33-.08-5.93,0-12.23,0-12.23h-8.29c-.22,0-3.61,0-3.83.01-7.79.32-12.42,6.39-12.42,12.69v6.81\" fill=\"#08b\"><\/path><path d=\"M49.13,38.86c4.32,0,9.72,0,12.64,0,0-.57,0-.9,0-.9h-8.29c-.22,0-3.61,0-3.83.01-4.71.19-8.27,2.49-10.34,5.68.06-.08,3.63-4.79,9.81-4.79Z\" fill=\"#fff\"><\/path><rect x=\"37.15\" y=\"74.25\" width=\"2.6\" height=\"3.28\" fill=\"#003057\"><\/rect><rect x=\"33\" y=\"74.25\" width=\"2.6\" height=\"3.28\" fill=\"#003057\"><\/rect><rect x=\"37.15\" y=\"79.07\" width=\"2.6\" height=\"3.28\" fill=\"#003057\"><\/rect><rect x=\"33\" y=\"79.07\" width=\"2.6\" height=\"3.28\" fill=\"#003057\"><\/rect><polygon points=\"37.22 66.42 28.53 72.22 37.24 68.76 57.61 82.34 61.1 82.34 37.22 66.42\" fill=\"#08b\"><\/polygon><polygon points=\"64.2 82.34 71.41 82.34 70.76 81.9 37.54 59.75 37.22 59.54 36.9 59.75 16.35 73.45 14.78 74.5 16.67 74.5 21.84 74.5 22.01 74.5 22.16 74.41 37.22 64.35 64.2 82.34\" fill=\"#9ea6b4\"><\/polygon><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b3941d e-con-full post-lf-main-text-1 e-flex e-con e-child\" data-id=\"8b3941d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48c0bd2 elementor-widget elementor-widget-heading\" data-id=\"48c0bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Early Experiments &amp; Game-Changing Partnerships<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe88ea7 elementor-widget elementor-widget-heading\" data-id=\"fe88ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Licensing Early Formulas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3445e50 elementor-widget elementor-widget-text-editor\" data-id=\"3445e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the early days, Mike came across a company in Canada called Shingle Life that was working on a product aimed at replenishing asphalt in shingles. Enthusiastic about the potential, Mike licensed their formula.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Patent complexities and missed filings eventually left a gap in protecting the technology. But this setback soon turned into an opportunity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0f002 elementor-widget elementor-widget-heading\" data-id=\"ca0f002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collaboration with the Ohio Soybean Council<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd6832 elementor-widget elementor-widget-text-editor\" data-id=\"7dd6832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As Roof Maxx was getting off the ground, Barry McGraw from the Ohio Soybean Council (OSC) caught wind of Mike\u2019s experiments. Barry recognized the potential of using <\/span><a href=\"https:\/\/roofmaxx.com\/learning-hub\/soybean-oil-vs-roof-coatings\/\"><span style=\"font-weight: 400;\">soy-based oils<\/span><\/a><span style=\"font-weight: 400;\"> to reintroduce lost flexibility and moisture into aged shingles.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Working together, OSC provided grants to support product development and spearheaded testing at the world&#8217;s largest research and development company. Their support throughout the years has allowed Roof Maxx to keep innovating and refine our product even further.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273c3a0 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"273c3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 87.16 96.25\"><path d=\"M57.11,53.38s-6.49-2.01-9.07-6.01c0,0,.99,2.3,2.51,3.7,1.51,1.4,5.22,3.39,5.22,3.39,0,0,1.15,10.62,8.54,21.08-2.14-3.86-6.49-12.73-7.2-22.15Z\" 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class=\"elementor-element elementor-element-73ccc86 elementor-widget elementor-widget-heading\" data-id=\"73ccc86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Putting Roof Maxx to the Test<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f861e68 elementor-widget elementor-widget-heading\" data-id=\"f861e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scientific Validation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5777b5b elementor-widget elementor-widget-text-editor\" data-id=\"5777b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To ensure the formula was truly revolutionary, Roof Maxx and OSC partnered with experts to test real-world samples: 15-year-old shingles from various homes were put through accelerated aging and performance evaluations. \u201cWe also shipped off a lot of samples for outside testing,\u201d one of the early Roof Maxx team members noted, reinforcing the scientific rigor behind the product.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b9f0f elementor-widget elementor-widget-heading\" data-id=\"d0b9f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">University Backing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d25371 elementor-widget elementor-widget-text-editor\" data-id=\"0d25371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/bsal.osu.edu\/sites\/bsal\/files\/imce\/Publications\/Reports\/Roof%20Maxx%20Technical%20Report.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Independent research<\/span><\/a><span style=\"font-weight: 400;\"> from The Ohio State University<\/span><span style=\"font-weight: 400;\"> and others demonstrated that treated shingles regained a significant portion of their original flexibility while slowing down granular loss, making them better able to withstand weather extremes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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class=\"elementor-element elementor-element-5215160 elementor-widget elementor-widget-heading\" data-id=\"5215160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Disrupting the Roofing Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a220fa elementor-widget elementor-widget-heading\" data-id=\"9a220fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hitting the Market<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0bbb6 elementor-widget elementor-widget-text-editor\" data-id=\"8a0bbb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By 2016, Mike had officially rebranded the concept under the name \u201cRoof Maxx.\u201d Over the next few years, the product gained traction among roofers and homeowners alike, thanks to its proven ability to add an extra five to ten years of life to an existing roof\u2014<\/span><span style=\"font-weight: 400;\">for a <\/span><a href=\"https:\/\/roofmaxx.com\/learning-hub\/cost-effective-alternative-impact-resistant-roof-shingles\/\"><span style=\"font-weight: 400;\">fraction of the cost of replacement<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One early adopter recalled, \u201cWhen I walked on the roof, it was crunchy before, and then after treatment, the flexibility was back. It\u2019s a complete game changer.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc464dd elementor-widget elementor-widget-heading\" data-id=\"dc464dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dealer Network Expansion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0977bc elementor-widget elementor-widget-text-editor\" data-id=\"b0977bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Word spread quickly as more people recognized an eco-friendly, cost-effective alternative to roof replacement. Roof Maxx soon began licensing dealer territories across the United States. By 2018, the company had ramped up dealer recruitment, culminating in a milestone: Roof Maxx in all 50 states. Over time, hundreds of dealers joined the cause, helping homeowners save money and reduce landfill waste across the country.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189a30a elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"189a30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 87.16 96.25\"><path d=\"M57.11,53.38s-6.49-2.01-9.07-6.01c0,0,.99,2.3,2.51,3.7,1.51,1.4,5.22,3.39,5.22,3.39,0,0,1.15,10.62,8.54,21.08-2.14-3.86-6.49-12.73-7.2-22.15Z\" fill=\"#fff\"><\/path><path d=\"M48.04,13.91c-20.86,0-37.78,16.91-37.78,37.78h0,0c.5,0,1,0,1.49,0h.75c4.79-.03,9.11-.43,13.01-1.09v-2.02c0-11.15,9.08-20.23,20.23-20.23,4.17,0,8.21,1.32,11.58,3.66,2.91-4.75,6.84-8.82,11.48-11.88-5.96-3.93-13.09-6.22-20.76-6.22Z\" fill=\"#08b\"><\/path><polygon points=\"10.27 51.69 10.27 51.69 10.27 51.68 10.27 51.69\" fill=\"#262c48\"><\/polygon><path d=\"M56.69,28.01s-11.09-6.23-22.17.38c-11.09,6.6-12.04,16.54-12.04,16.54,0,0-3.76,4.8-12.16,6.75.49,0,.97.01,1.45.01h.75c4.79-.03,9.11-.43,13.01-1.09v-2.02c0-11.15,9.08-20.23,20.23-20.23,4.17,0,8.21,1.32,11.58,3.66,2.91-4.75,6.84-8.82,11.48-11.88,0,0-7.63,3-12.12,7.88Z\" fill=\"#003057\"><\/path><path d=\"M35.94,58.32l1.27-.85,1.27.85,21.91,14.61v-11.66c.81,0,2.41-.56,2.41-.56l-5.71-19.56.2-3.2c-2.81-3.78-7.31-6.22-12.38-6.22-8.52,0-15.42,6.91-15.42,15.42v6.2s0,3.71-.73,6.47c-.35,1.32-1.01,2.97-1.6,4.33l8.77-5.85Z\" fill=\"#003057\"><\/path><path d=\"M35.45,58.05l1.3-.86,1.3.86,22.32,14.88v-11.87c.83,0,2.46-.57,2.46-.57l-5.81-19.92,2.73-1.72c-2.86-3.85-9.97-7.88-15.14-7.88-8.68,0-15.71,7.03-15.71,15.71v6.32s0,3.78-.75,6.59c-.36,1.35-1.03,3.03-1.63,4.41l8.93-5.96Z\" fill=\"#08b\"><\/path><path d=\"M57.02,40.62h-2.94l.15-2.36c-2.43-2.79-5.88-4.36-9.62-4.36-7.05,0-12.79,5.74-12.79,12.79v6.32c0,.17-.02,4.2-.85,7.34-.07.27-.16.56-.25.86l4.73-3.16,1.3-.86,1.3.86,22.32,14.88v-11.87c.83,0,2.46-.57,2.46-.57l-5.8-19.87Z\" fill=\"#003057\"><\/path><path d=\"M60.41,72.93l3.91,2.61c-2.14-3.86-6.49-12.73-7.2-22.15,0,0-6.49-2.01-9.07-6.01,0,0,7.85,1.68,11.09,2.76,0,0,.14,6.98,1.22,9.04,0,0,.69.57,1.23.93.54.36,1.23.61,1.23.61-.03-.22-.57-2.35-.86-5.2-.17-1.62-.15-3.48-.17-5.33-.08-5.93,0-12.23,0-12.23h-8.29c-.22,0-3.61,0-3.83.01-7.79.32-12.42,6.39-12.42,12.69v6.81\" fill=\"#08b\"><\/path><path d=\"M49.13,38.86c4.32,0,9.72,0,12.64,0,0-.57,0-.9,0-.9h-8.29c-.22,0-3.61,0-3.83.01-4.71.19-8.27,2.49-10.34,5.68.06-.08,3.63-4.79,9.81-4.79Z\" fill=\"#fff\"><\/path><rect x=\"37.15\" y=\"74.25\" width=\"2.6\" height=\"3.28\" fill=\"#003057\"><\/rect><rect x=\"33\" y=\"74.25\" width=\"2.6\" height=\"3.28\" fill=\"#003057\"><\/rect><rect x=\"37.15\" y=\"79.07\" width=\"2.6\" height=\"3.28\" fill=\"#003057\"><\/rect><rect x=\"33\" y=\"79.07\" width=\"2.6\" height=\"3.28\" fill=\"#003057\"><\/rect><polygon points=\"37.22 66.42 28.53 72.22 37.24 68.76 57.61 82.34 61.1 82.34 37.22 66.42\" fill=\"#08b\"><\/polygon><polygon points=\"64.2 82.34 71.41 82.34 70.76 81.9 37.54 59.75 37.22 59.54 36.9 59.75 16.35 73.45 14.78 74.5 16.67 74.5 21.84 74.5 22.01 74.5 22.16 74.41 37.22 64.35 64.2 82.34\" fill=\"#9ea6b4\"><\/polygon><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9214b5 e-con-full post-lf-main-text-1 e-flex e-con e-child\" data-id=\"b9214b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e40dcf elementor-widget elementor-widget-heading\" data-id=\"4e40dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges, Triumphs, &amp; Continuous Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00a347e elementor-widget elementor-widget-heading\" data-id=\"00a347e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Overcoming Setbacks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8783bd9 elementor-widget elementor-widget-text-editor\" data-id=\"8783bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No industry disruption comes without challenges. Roof Maxx faced lawsuits, patent issues, the COVID-19 pandemic, and brand recognition hurdles. Through it all, the company remained laser-focused on improving the product, supporting its dealer network, and offering homeowners a viable alternative to premature roof replacement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1b28af e-con-full post-lf-main-1-image e-flex e-con e-child\" data-id=\"b1b28af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58af175 elementor-widget elementor-widget-image\" data-id=\"58af175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-3.jpg\" class=\"attachment-full size-full wp-image-15241\" alt=\"Roof Maxx professional spraying solution on asphalt shingle rooftop\" srcset=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-3.jpg 1024w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-3-300x200.jpg 300w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-3-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Roof Maxx professional spraying solution on asphalt shingle rooftop<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a7972 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"92a7972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 87.16 96.25\"><path d=\"M57.11,53.38s-6.49-2.01-9.07-6.01c0,0,.99,2.3,2.51,3.7,1.51,1.4,5.22,3.39,5.22,3.39,0,0,1.15,10.62,8.54,21.08-2.14-3.86-6.49-12.73-7.2-22.15Z\" fill=\"#fff\"><\/path><path d=\"M48.04,13.91c-20.86,0-37.78,16.91-37.78,37.78h0,0c.5,0,1,0,1.49,0h.75c4.79-.03,9.11-.43,13.01-1.09v-2.02c0-11.15,9.08-20.23,20.23-20.23,4.17,0,8.21,1.32,11.58,3.66,2.91-4.75,6.84-8.82,11.48-11.88-5.96-3.93-13.09-6.22-20.76-6.22Z\" fill=\"#08b\"><\/path><polygon points=\"10.27 51.69 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fill=\"#003057\"><\/rect><rect x=\"33\" y=\"79.07\" width=\"2.6\" height=\"3.28\" fill=\"#003057\"><\/rect><polygon points=\"37.22 66.42 28.53 72.22 37.24 68.76 57.61 82.34 61.1 82.34 37.22 66.42\" fill=\"#08b\"><\/polygon><polygon points=\"64.2 82.34 71.41 82.34 70.76 81.9 37.54 59.75 37.22 59.54 36.9 59.75 16.35 73.45 14.78 74.5 16.67 74.5 21.84 74.5 22.01 74.5 22.16 74.41 37.22 64.35 64.2 82.34\" fill=\"#9ea6b4\"><\/polygon><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e974041 e-con-full post-lf-main-text-1 e-flex e-con e-child\" data-id=\"e974041\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f55ee0a elementor-widget elementor-widget-heading\" data-id=\"f55ee0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Heart of Roof Maxx: Sustainability &amp; Savings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c684e7b elementor-widget elementor-widget-heading\" data-id=\"c684e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Saving Money &amp; Protecting the Planet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba15dd1 elementor-widget elementor-widget-text-editor\" data-id=\"ba15dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Roof Maxx\u2019s driving mission is to help homeowners and commercial property owners save thousands of dollars by restoring an existing roof rather than replacing it prematurely. In addition to the financial perks, there\u2019s a substantial environmental benefit: fewer torn-off shingles end up in landfills.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cNon-toxic, not harmful to animals or plants, and extremely easy to apply,\u201d one Roof Maxx homeowner <a href=\"https:\/\/roofmaxx.com\/testimonials\/?utm_medium=link&amp;utm_source=roofmaxxLearningHub&amp;utm_content=RmLhubHeaderLogoLink\">explained<\/a>. \u201cThere was no demolition, no mess\u2014it took only about an hour to do the entire roof.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a86401a elementor-widget elementor-widget-heading\" data-id=\"a86401a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Backed by Science &amp; Endorsements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95fcb90 elementor-widget elementor-widget-text-editor\" data-id=\"95fcb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over the years, Roof Maxx has been featured in major publications and media segments, from local TV stations to <\/span><a href=\"https:\/\/roofmaxx.com\/forbes\/\"><span style=\"font-weight: 400;\">Forbes Magazine<\/span><\/a><span style=\"font-weight: 400;\">. The company has also earned recognition for its eco-innovation, snagging awards that prove a roof rejuvenation product can indeed disrupt an entrenched industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d52b6d7 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"d52b6d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 87.16 96.25\"><path 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70.76 81.9 37.54 59.75 37.22 59.54 36.9 59.75 16.35 73.45 14.78 74.5 16.67 74.5 21.84 74.5 22.01 74.5 22.16 74.41 37.22 64.35 64.2 82.34\" fill=\"#9ea6b4\"><\/polygon><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9595dce e-con-full post-lf-main-1-image e-flex e-con e-child\" data-id=\"9595dce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcc495 elementor-widget elementor-widget-image\" data-id=\"dbcc495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-4.jpg\" class=\"attachment-full size-full wp-image-13092\" alt=\"Mike Feazel speaks at the Roof Maxx 2025 National Dealer Conference in New Orleans Louisiana\" srcset=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-4.jpg 1024w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-4-300x200.jpg 300w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/How-Roof-Maxx-Transformed-Roofing-Industry-4-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mike Feazel speaks at the Roof Maxx 2025 National Dealer Conference in New Orleans Louisiana<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-653b50b e-con-full post-lf-main-text-1 e-flex e-con e-child\" data-id=\"653b50b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f23ad7 elementor-widget elementor-widget-heading\" data-id=\"3f23ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Ahead: The Future of Roof Rejuvenation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1c2c8 elementor-widget elementor-widget-heading\" data-id=\"1d1c2c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">National Dealer Conferences &amp; Milestones<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e795b18 elementor-widget elementor-widget-text-editor\" data-id=\"e795b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From the first National Dealer Conference in 2023 in Orlando to the second in 2025 in New Orleans, Roof Maxx has continued to invest in and strengthen its dealer network. Training, networking, and mentorship opportunities like these are helping to <\/span><a href=\"https:\/\/roofmaxxdealers.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">drive steady growth<\/span><\/a><span style=\"font-weight: 400;\"> across North America\u2014and beyond.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e0957 elementor-widget elementor-widget-heading\" data-id=\"40e0957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ongoing Innovation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c98d24d elementor-widget elementor-widget-text-editor\" data-id=\"c98d24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Roof Maxx continues to refine and advance the field of roof restoration by investing in research and development opportunities that push the entire industry forward. New initiatives on the horizon will give homeowners more robust and sustainable options for extending the life of their asphalt shingle roofs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa25f5c elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"fa25f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 87.16 96.25\"><path 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70.76 81.9 37.54 59.75 37.22 59.54 36.9 59.75 16.35 73.45 14.78 74.5 16.67 74.5 21.84 74.5 22.01 74.5 22.16 74.41 37.22 64.35 64.2 82.34\" fill=\"#9ea6b4\"><\/polygon><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edcc874 e-con-full post-lf-main-1-image e-flex e-con e-child\" data-id=\"edcc874\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e761f3 elementor-widget elementor-widget-image\" data-id=\"2e761f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/roof-maxx-of-nw-wichita-branded-trailer.jpg\" class=\"attachment-full size-full wp-image-15242\" alt=\"A white truck pulling a blue branded Roof Maxx trailer\" srcset=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/roof-maxx-of-nw-wichita-branded-trailer.jpg 1024w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/roof-maxx-of-nw-wichita-branded-trailer-300x225.jpg 300w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/06\/roof-maxx-of-nw-wichita-branded-trailer-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A white truck pulling a blue branded Roof Maxx trailer<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d4e584 e-con-full post-lf-main-text-1 e-flex e-con e-child\" data-id=\"9d4e584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2e95e elementor-widget elementor-widget-heading\" data-id=\"fb2e95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Roof Maxx Remains the Earliest &amp; Biggest Innovator<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc2029 elementor-widget elementor-widget-text-editor\" data-id=\"fcc2029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li aria-level=\"1\"><b>Proven Track Record: <\/b><span style=\"font-weight: 400;\">Decades in traditional roofing laid the groundwork for a solution that genuinely meets homeowner needs.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li aria-level=\"1\"><b>Groundbreaking Partnerships: <\/b><span style=\"font-weight: 400;\">Collaborations with the Ohio Soybean Council, Battelle Labs, and Airable Labs allowed Roof Maxx to refine a soy-based product that works at the molecular level\u2014no shortcuts, no gimmicks.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li aria-level=\"1\"><b>National Reach: <\/b><span style=\"font-weight: 400;\">After only a few short years on the market, Roof Maxx became available across all 50 states and continues to grow.&#8221; just as soon as you are able.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li aria-level=\"1\"><b>Unmatched Scientific Rigor: <\/b><span style=\"font-weight: 400;\">From university studies to real-world testing, Roof Maxx invests heavily in ensuring its products are top quality and genuinely effective.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li aria-level=\"1\"><b>A Vision That Puts People First: <\/b><span style=\"font-weight: 400;\">Whether it\u2019s homeowners who save thousands on roof replacements, American farmers who supply soybeans, or local entrepreneurs building a dealer business, Roof Maxx\u2019s approach benefits everyone involved.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f59f9 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"18f59f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 87.16 96.25\"><path 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70.76 81.9 37.54 59.75 37.22 59.54 36.9 59.75 16.35 73.45 14.78 74.5 16.67 74.5 21.84 74.5 22.01 74.5 22.16 74.41 37.22 64.35 64.2 82.34\" fill=\"#9ea6b4\"><\/polygon><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0b29df e-con-full post-lf-main-1-image e-flex e-con e-child\" data-id=\"e0b29df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5109de2 elementor-widget elementor-widget-image\" data-id=\"5109de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/03\/Columbus_roofmaxx_dealer_and_branded_van.jpg\" class=\"attachment-full size-full wp-image-15128\" alt=\"A Roof Maxx dealer from Columbus, Ohio, smiles in front of a blue branded Roof Maxx van.\" srcset=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/03\/Columbus_roofmaxx_dealer_and_branded_van.jpg 1024w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/03\/Columbus_roofmaxx_dealer_and_branded_van-300x170.jpg 300w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/03\/Columbus_roofmaxx_dealer_and_branded_van-768x435.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3631c e-con-full post-lf-main-text-1 e-flex e-con e-child\" data-id=\"6c3631c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec11b39 elementor-widget elementor-widget-heading\" data-id=\"ec11b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Focus on Older Shingles\u2014But a New Approach to Roofing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc062d elementor-widget elementor-widget-text-editor\" data-id=\"ebc062d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Roof Maxx didn\u2019t just create a new product\u2014it created a new category. By championing the concept of roof rejuvenation, Mike Feazel and his team have challenged an industry norm of \u201creplace over repair,\u201d making roof care more affordable, more sustainable, and more accessible than ever before.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As the earliest and largest innovator in this space, Roof Maxx continues to break new ground, refine its product, and empower dealers and homeowners everywhere. If you\u2019re looking to extend the life of your roof, avoid steep replacement costs, and be kinder to the environment, Roof Maxx remains the undisputed leader to turn to\u2014now and for years to come.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><strong><a style=\"cursor: pointer; text-decoration: underline;\" data-bs-toggle=\"modal\" data-bs-target=\"#popup-form\">Find a dealer near you today<\/a><\/strong>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bdfa6e5 e-con-full e-flex e-con e-parent\" data-id=\"1bdfa6e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6a9da3 elementor-widget elementor-widget-shortcode\" data-id=\"1e6a9da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"12244\" class=\"elementor elementor-12244\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-429de74 e-con-full post-social-author e-flex e-con e-parent\" data-id=\"429de74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e503077 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"e503077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 87.16 96.25\"><path d=\"M57.11,53.38s-6.49-2.01-9.07-6.01c0,0,.99,2.3,2.51,3.7,1.51,1.4,5.22,3.39,5.22,3.39,0,0,1.15,10.62,8.54,21.08-2.14-3.86-6.49-12.73-7.2-22.15Z\" fill=\"#fff\"><\/path><path d=\"M48.04,13.91c-20.86,0-37.78,16.91-37.78,37.78h0,0c.5,0,1,0,1.49,0h.75c4.79-.03,9.11-.43,13.01-1.09v-2.02c0-11.15,9.08-20.23,20.23-20.23,4.17,0,8.21,1.32,11.58,3.66,2.91-4.75,6.84-8.82,11.48-11.88-5.96-3.93-13.09-6.22-20.76-6.22Z\" fill=\"#08b\"><\/path><polygon points=\"10.27 51.69 10.27 51.69 10.27 51.68 10.27 51.69\" fill=\"#262c48\"><\/polygon><path d=\"M56.69,28.01s-11.09-6.23-22.17.38c-11.09,6.6-12.04,16.54-12.04,16.54,0,0-3.76,4.8-12.16,6.75.49,0,.97.01,1.45.01h.75c4.79-.03,9.11-.43,13.01-1.09v-2.02c0-11.15,9.08-20.23,20.23-20.23,4.17,0,8.21,1.32,11.58,3.66,2.91-4.75,6.84-8.82,11.48-11.88,0,0-7.63,3-12.12,7.88Z\" fill=\"#003057\"><\/path><path 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70.76 81.9 37.54 59.75 37.22 59.54 36.9 59.75 16.35 73.45 14.78 74.5 16.67 74.5 21.84 74.5 22.01 74.5 22.16 74.41 37.22 64.35 64.2 82.34\" fill=\"#9ea6b4\"><\/polygon><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f288f52 e-con-full e-flex e-con e-child\" data-id=\"f288f52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a00f52e e-con-full post-lf-social e-flex e-con e-child\" data-id=\"a00f52e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa7a2d post-lf-social-categories elementor-widget elementor-widget-heading\" data-id=\"3fa7a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/roofmaxx.com\/learning-hub\/dealer-profiles\/\" rel=\"tag\">Dealer Profiles<\/a>, <a href=\"https:\/\/roofmaxx.com\/learning-hub\/roofing\/\" rel=\"tag\">Roofing<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6975cb elementor-widget elementor-widget-heading\" data-id=\"b6975cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Share this post<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8244297 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8244297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea00e8e elementor-share-buttons--skin-framed elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"ea00e8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tX\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-reddit\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M201.5 305.5c-13.8 0-24.9-11.1-24.9-24.6 0-13.8 11.1-24.9 24.9-24.9 13.6 0 24.6 11.1 24.6 24.9 0 13.6-11.1 24.6-24.6 24.6zM504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zm-132.3-41.2c-9.4 0-17.7 3.9-23.8 10-22.4-15.5-52.6-25.5-86.1-26.6l17.4-78.3 55.4 12.5c0 13.6 11.1 24.6 24.6 24.6 13.8 0 24.9-11.3 24.9-24.9s-11.1-24.9-24.9-24.9c-9.7 0-18 5.8-22.1 13.8l-61.2-13.6c-3-.8-6.1 1.4-6.9 4.4l-19.1 86.4c-33.2 1.4-63.1 11.3-85.5 26.8-6.1-6.4-14.7-10.2-24.1-10.2-34.9 0-46.3 46.9-14.4 62.8-1.1 5-1.7 10.2-1.7 15.5 0 52.6 59.2 95.2 132 95.2 73.1 0 132.3-42.6 132.3-95.2 0-5.3-.6-10.8-1.9-15.8 31.3-16 19.8-62.5-14.9-62.5zM302.8 331c-18.2 18.2-76.1 17.9-93.6 0-2.2-2.2-6.1-2.2-8.3 0-2.5 2.5-2.5 6.4 0 8.6 22.8 22.8 87.3 22.8 110.2 0 2.5-2.2 2.5-6.1 0-8.6-2.2-2.2-6.1-2.2-8.3 0zm7.7-75c-13.6 0-24.6 11.1-24.6 24.9 0 13.6 11.1 24.6 24.6 24.6 13.8 0 24.9-11.1 24.9-24.6 0-13.8-11-24.9-24.9-24.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tReddit\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_tumblr\" role=\"button\" tabindex=\"0\" aria-label=\"Share on tumblr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tumblr\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M309.8 480.3c-13.6 14.5-50 31.7-97.4 31.7-120.8 0-147-88.8-147-140.6v-144H17.9c-5.5 0-10-4.5-10-10v-68c0-7.2 4.5-13.6 11.3-16 62-21.8 81.5-76 84.3-117.1.8-11 6.5-16.3 16.1-16.3h70.9c5.5 0 10 4.5 10 10v115.2h83c5.5 0 10 4.4 10 9.9v81.7c0 5.5-4.5 10-10 10h-83.4V360c0 34.2 23.7 53.6 68 35.8 4.8-1.9 9-3.2 12.7-2.2 3.5.9 5.8 3.4 7.4 7.9l22 64.3c1.8 5 3.3 10.6-.4 14.5z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTumblr\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_threads\" role=\"button\" tabindex=\"0\" aria-label=\"Share on threads\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-threads\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M331.5 235.7c2.2 .9 4.2 1.9 6.3 2.8c29.2 14.1 50.6 35.2 61.8 61.4c15.7 36.5 17.2 95.8-30.3 143.2c-36.2 36.2-80.3 52.5-142.6 53h-.3c-70.2-.5-124.1-24.1-160.4-70.2c-32.3-41-48.9-98.1-49.5-169.6V256v-.2C17 184.3 33.6 127.2 65.9 86.2C102.2 40.1 156.2 16.5 226.4 16h.3c70.3 .5 124.9 24 162.3 69.9c18.4 22.7 32 50 40.6 81.7l-40.4 10.8c-7.1-25.8-17.8-47.8-32.2-65.4c-29.2-35.8-73-54.2-130.5-54.6c-57 .5-100.1 18.8-128.2 54.4C72.1 146.1 58.5 194.3 58 256c.5 61.7 14.1 109.9 40.3 143.3c28 35.6 71.2 53.9 128.2 54.4c51.4-.4 85.4-12.6 113.7-40.9c32.3-32.2 31.7-71.8 21.4-95.9c-6.1-14.2-17.1-26-31.9-34.9c-3.7 26.9-11.8 48.3-24.7 64.8c-17.1 21.8-41.4 33.6-72.7 35.3c-23.6 1.3-46.3-4.4-63.9-16c-20.8-13.8-33-34.8-34.3-59.3c-2.5-48.3 35.7-83 95.2-86.4c21.1-1.2 40.9-.3 59.2 2.8c-2.4-14.8-7.3-26.6-14.6-35.2c-10-11.7-25.6-17.7-46.2-17.8H227c-16.6 0-39 4.6-53.3 26.3l-34.4-23.6c19.2-29.1 50.3-45.1 87.8-45.1h.8c62.6 .4 99.9 39.5 103.7 107.7l-.2 .2zm-156 68.8c1.3 25.1 28.4 36.8 54.6 35.3c25.6-1.4 54.6-11.4 59.5-73.2c-13.2-2.9-27.8-4.4-43.4-4.4c-4.8 0-9.6 .1-14.4 .4c-42.9 2.4-57.2 23.2-56.2 41.8l-.1 .1z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tThreads\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_print\" role=\"button\" tabindex=\"0\" aria-label=\"Share on print\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-print\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 192V77.25c0-8.49-3.37-16.62-9.37-22.63L393.37 9.37c-6-6-14.14-9.37-22.63-9.37H96C78.33 0 64 14.33 64 32v160c-35.35 0-64 28.65-64 64v112c0 8.84 7.16 16 16 16h48v96c0 17.67 14.33 32 32 32h320c17.67 0 32-14.33 32-32v-96h48c8.84 0 16-7.16 16-16V256c0-35.35-28.65-64-64-64zm-64 256H128v-96h256v96zm0-224H128V64h192v48c0 8.84 7.16 16 16 16h48v96zm48 72c-13.25 0-24-10.75-24-24 0-13.26 10.75-24 24-24s24 10.74 24 24c0 13.25-10.75 24-24 24z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPrint\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a81f0b elementor-widget__width-auto elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8a81f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-212ddc8 e-con-full post-lf-social-author e-flex e-con e-child\" data-id=\"212ddc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974f1e7 elementor-author-box--image-valign-middle elementor-widget__width-inherit elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"974f1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/roofmaxx.com\/learning-hub\/author\/giorgos\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/07\/georgios-karakitsios_avatar-200x200.jpg\" alt=\"Picture of Georgios Karakitsios\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/roofmaxx.com\/learning-hub\/author\/giorgos\/\">\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tGeorgios Karakitsios\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tGeorge Karakitsios owns the website and marketing technology behind Roof Maxx. He has spent more than 12 years building web experiences for homeowners and Roof Maxx customers.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f196d28 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f196d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de75f83 e-con-full post-post-nav e-flex e-con e-parent\" data-id=\"de75f83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6936c90 e-con-full e-flex e-con e-child\" data-id=\"6936c90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16001d4 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"16001d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/roofmaxx.com\/learning-hub\/what-is-underlayment\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous Post<\/span><span class=\"post-navigation__prev--title\">What Is Underlayment &#038; 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role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1313 post type-post status-publish format-standard has-post-thumbnail hentry category-article category-roofing tag-has-table post-style-long-form\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/roofmaxx.com\/learning-hub\/roof-repair-costs\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2021\/04\/08-roof-maxx-The-Cost-of-Repairing-Your-Roof-300x169.jpg\" class=\"attachment-medium size-medium wp-image-14587\" alt=\"A roofer applies shingles to an asphalt shingle roof\" srcset=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2021\/04\/08-roof-maxx-The-Cost-of-Repairing-Your-Roof-300x169.jpg 300w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2021\/04\/08-roof-maxx-The-Cost-of-Repairing-Your-Roof-1024x576.jpg 1024w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2021\/04\/08-roof-maxx-The-Cost-of-Repairing-Your-Roof-768x432.jpg 768w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2021\/04\/08-roof-maxx-The-Cost-of-Repairing-Your-Roof.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Article<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/roofmaxx.com\/learning-hub\/roof-repair-costs\/\" >\n\t\t\t\tThe Cost of Repairing Your Roof\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/roofmaxx.com\/learning-hub\/roof-repair-costs\/\" aria-label=\"Read more about The Cost of Repairing Your Roof\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 25, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14257 post type-post status-publish format-standard has-post-thumbnail hentry category-article category-roofing tag-has-table post-style-long-form\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/roofmaxx.com\/learning-hub\/top-10-myths-or-misconceptions-about-roof-maxx\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/10\/roof-maxx-myths-about-roof-maxx-300x168.jpg\" class=\"attachment-medium size-medium wp-image-14258\" alt=\"\" srcset=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/10\/roof-maxx-myths-about-roof-maxx-300x168.jpg 300w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/10\/roof-maxx-myths-about-roof-maxx-1024x573.jpg 1024w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/10\/roof-maxx-myths-about-roof-maxx-768x429.jpg 768w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/10\/roof-maxx-myths-about-roof-maxx.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Article<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/roofmaxx.com\/learning-hub\/top-10-myths-or-misconceptions-about-roof-maxx\/\" >\n\t\t\t\tTop 10 Myths or Misconceptions About Roof Maxx\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/roofmaxx.com\/learning-hub\/top-10-myths-or-misconceptions-about-roof-maxx\/\" aria-label=\"Read more about Top 10 Myths or Misconceptions About Roof Maxx\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tOctober 29, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13437 post type-post status-publish format-standard has-post-thumbnail hentry category-article category-roofing post-style-long-form\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/roofmaxx.com\/learning-hub\/why-are-asphalt-shingles-not-lasting\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/08\/Why-are-asphalt-shingles-not-lasting-like-they-used-to-hero-300x169.jpg\" class=\"attachment-medium size-medium wp-image-13438\" alt=\"\" srcset=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/08\/Why-are-asphalt-shingles-not-lasting-like-they-used-to-hero-300x169.jpg 300w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/08\/Why-are-asphalt-shingles-not-lasting-like-they-used-to-hero-1024x576.jpg 1024w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/08\/Why-are-asphalt-shingles-not-lasting-like-they-used-to-hero-768x432.jpg 768w, https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/08\/Why-are-asphalt-shingles-not-lasting-like-they-used-to-hero.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Article<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/roofmaxx.com\/learning-hub\/why-are-asphalt-shingles-not-lasting\/\" >\n\t\t\t\tWhy Are Asphalt Shingles Not Lasting Like They Used To?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/roofmaxx.com\/learning-hub\/why-are-asphalt-shingles-not-lasting\/\" aria-label=\"Read more about Why Are Asphalt Shingles Not Lasting Like They Used To?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 26, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-f118795 e-con-full e-flex e-con e-parent\" data-id=\"f118795\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5e44dc3 e-con-full e-flex e-con e-child\" data-id=\"5e44dc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5e514f e-con-full e-flex e-con e-child\" data-id=\"e5e514f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9aed0f7 elementor-widget elementor-widget-image\" data-id=\"9aed0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/roofmaxx.com\/learning-hub\/wp-content\/uploads\/2025\/10\/roof-maxx-warranty-wh-bg.svg\" class=\"attachment-large size-large wp-image-13736\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe23bf0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fe23bf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a0fa8 elementor-widget elementor-widget-heading\" data-id=\"24a0fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Five Year Transferable Warranty\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9059669 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9059669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With our five-year, transferable warranty, you\u2019ll enjoy the peace of mind that your roof and entire home are protected.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d303406 e-flex e-con-boxed e-con e-child\" data-id=\"d303406\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-356ea00 elementor-widget elementor-widget-html\" data-id=\"356ea00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"\" id=\"ms-free-quote\"> \r\n<!-- REACT MS Form -->\r\n<div class=\"multistep-form-container\" id=\"roofmaxx-form\" data-page-variant=\"\" data-deal-type=\"\" data-self-generated=\"\" data-zip-code=\"\" data-dealer-id=\"\" data-source-vendor=\"\" data-lead-type=\"C\" data-microsite-type=\"Non-Microsite\" data-thank-you-page=\"\" data-sorry-page=\"\">\r\n<\/div>\r\n<!-- REACT MS Form -->\r\n<\/div>\r\n\r\n<!-- REACT JS Form files -->\r\n<script type=\"module\" src=\"https:\/\/roofmaxx.com\/wp-content\/themes\/hello-theme-child-master\/multistep-form\/form.js\"><\/script>\r\n<link href=\"https:\/\/roofmaxx.com\/wp-content\/themes\/hello-theme-child-master\/multistep-form\/form.css\" rel=\"stylesheet\">\r\n<!-- REACT JS Form files -->\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Roof rejuvenation owes much of its popularity and success to Mike Feazel, who grew Roof Maxx from a family business into a national brand in just a few short years. The company&#8217;s soy-based spray-on treatment for asphalt shingles was originally developed in partnership with the Ohio Soybean Council, and is scientifically proven to help make aged shingles flexible again. Today, hundreds of dealers in the US rely on Roof Maxx because it&#8217;s a cost-effective alternative to roof replacement.<\/p>\n","protected":false},"author":6,"featured_media":15236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[100,91],"tags":[],"post-style":[77],"class_list":["post-13088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealer-profiles","category-roofing","post-style-long-form"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Roof Rejuvenation: How It\u2019s Transforming Shingle Lifespans<\/title>\n<meta name=\"description\" content=\"See how roof rejuvenation works, why asphalt shingles dry out, and how maintenance-first care can delay replacement, cut waste, and save money over time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roofmaxx.com\/learning-hub\/roof-rejuvenation-transforming-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pioneering Roof Rejuvenation &amp; 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